Crumbl Fans Outraged After Buying Secretly Imported Cookies

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So overmuch for a saccharine treat.

Organizers down an unofficial Crumbl Cookies pop-up store successful Sydney, Australia, are facing backlash aft it was revealed the baked goods offered astatine the pop-up were imported en masse from the U.S. and resold astatine a overmuch higher price.

Eager dessert enthusiasts waited successful enactment Sept. 29 for the accidental to acquisition the fashionable desserts successful North Bondi for a whopping $17.50 AUD (around $12 USD)  each. However, galore attendees expressed disappointment with the less-than-fresh sensation of the cookies.

While posting astir her acquisition astatine the pop-up, TikToker Sofia Qistina noted she was “sketched out” that the lawsuit wasn’t endorsed by the Utah-based cooky company.

“In presumption of freshness, 0 retired of 5,” she said successful a 2nd video arsenic she sensation tested the sweets with a friend. “Was it worthy waiting successful enactment for 45 minutes? Maybe yes, due to the fact that there’s nary Crumbl here, but no, due to the fact that radical were warring [in line] and the cookies are $17.”

Another influencer said she spent $150 AUD (approx. $104 USD) connected 10 cookies. After she and a pal called the sweets “underwhelming,” Elle Salagaras lamented in her Sept. 29 video, “I can’t judge I waited an hour.”

Her station caught the attraction of Crumbl co-founder Sawyer Hemsley, who responded to the video portion distancing the marque from the arguable pop-up.

“You request to effort them caller successful the U.S.,” helium commented. “PS: This pop-up is not affiliated with Crumbl Cookies.”

Jeff Schear/Getty Images

As for the pop-up’s organizers, they claimed they flew to Hawaii and bought implicit 800 cookies to merchantability successful Australia, incurring implicit $13,000 successful expenses. The event’s societal media pages person since been wiped, and a spokesperson for the pop-up deed backmost astatine accusations they duped patrons.

“Customers who were genuinely funny watched the afloat video oregon work the comments and bio, wherever we intelligibly stated, ‘Not endorsed by Crumbl’ oregon ‘Not authoritative Crumbl’,” the rep told the Australian Broadcasting Corporation. “The bulk of our customers were satisfied with their purchase.”

They continued, “We received implicit 15 affirmative messages and lone 1 ailment connected the day, which was resolved with a afloat refund and instrumentality of the product.”

E! News has reached retired to Crumbl and the event’s organizers for remark but has not heard back.

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