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Dictionary.com announced its 2024 Word of the Year arsenic “demure,” for which we tin convey TikToker Jools Lebron. Her August viral TikTok video accrued the word’s usage online by astir 1200%.
By Brahmjot Kaur Nov 25, 2024 4:30 PMTags
"Demure" TikToker Jools LeBron Gushes About Lindsay Lohan Loving the Trend
You spot however Dictionary.com chooses its Word of the Year?
Very mindful. Very cutesy. After all, the online dictionary announced Nov. 25 that its 2024 Word of the Year is "demure," which skyrocketed to popularity successful the lexicon by TikToker Jools Lebron.
"Demure, which Dictionary.com has traditionally defined arsenic 'characterized by shyness and modesty; reserved,' has taken connected an expanded meaning this twelvemonth to signify refined and blase appearances oregon behaviors," the website shared successful a property release. "Demure represents a taste displacement successful cognition toward idiosyncratic presumption and quality arsenic in-person experiences go the norm again aft years of distant and hybrid routines."
"Its evolving meaning gives radical a mode to explicit quiescent confidence," the statement concluded, "embracing modesty and charm arsenic intentional, empowering choices."
Along with demure, Dictionary.com besides announced its shortlist, which includes terms similar brainrot, brat, utmost upwind and midwest nice.
Ever since Jools' Aug. 5 TikTok, "Demure" has had a astir 1200% summation successful usage successful integer web media, the website confirmed.
But it's nary surprise, arsenic the video—in which Jools said the operation "Very mindful, precise demure" portion sitting successful her car—garnered astir 50 cardinal views and attracted celebs to recreate the trend, similar Lindsay Lohan, Noami Campbell, Jennifer Lopez, Penn Badgley and Olivia Rodrigo.
The 31-year-old previously admitted she was shocked by however large the video had gotten.
"I've ne'er had an acquisition wherever thing that I've done online is present successful existent life," she told E! News successful August. "I'm successful the airdrome and I'm proceeding radical say, 'demure.' They're not adjacent talking to me. People are coming up to maine taking pictures."
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Aside from the emotion she's received from fans, she emphasized however the clip had changed her and her family's life. She added, "For the archetypal clip ever, to beryllium capable to person information and marque amended moves and heal immoderate of the trauma that came with increasing up poor."
But conscionable similar immoderate viral infinitesimal online, the absorption yet swayed some ways amid its peak.
"I've been seeing a batch of comments wherever radical are like, 'I'm implicit this trend.'" Jools explained to E!. "I deliberation that's earthy with thing that becomes ace viral oregon gets a batch of attention."
Jools Lebron/Instagram
And contempt disagreeing with the antagonistic reactions, Jools had the astir demure effect to those who whitethorn spot that operation arsenic overused.
"I truly bash recognize wherever they're coming from," she reflected. "But I deliberation this inclination has lone been affirmative for the astir part. You're ever going to person radical that are negative—that conscionable comes with anything. But I spot truthful galore radical coming unneurotic implicit it, and loving what's going on."
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